A better C4D: assessing the potential for new media, ICT and development

  In my posts so far, I have offered skepticism about the larger claims made on behalf of new media and ICT in development. I have suggested that old media (especially face to face communication) still plays a dominant role, and that there is little evidence that new media can be used to deliberately shift social norms. In gauging the impact of new media, we might be better off looking at …

Old Media Still Active – Word of mouth and persuasion

Communication for Development likes what’s new. Where most academic communities are bound by cautious incrementalism, C4D has always sought to keep up with the times, trading a little certainty to gain more relevance. That disciplinary bias towards novelty is often helpful – but it is important to look back too. In talking about New Media, we would do well to evaluate how new it really is. And in doing so, we …