Old Media Still Active – Word of mouth and persuasion

Communication for Development likes what’s new. Where most academic communities are bound by cautious incrementalism, C4D has always sought to keep up with the times, trading a little certainty to gain more relevance. That disciplinary bias towards novelty is often helpful – but it is important to look back too. In talking about New Media, we would do well to evaluate how new it really is. And in doing so, we …