How to tell a good story

As discussed in an earlier blog post, new media has changed the way we communicate with each other and how we consume information; our expectations of receiving information packaged in an attractive way have certainly increased. In the digital space where hundreds of stories are unfolding continually, you need to …

Re:branding the Swedish image

Lately a fierce debate regarding the negative international representation/depiction of Sweden has dominated Swedish media. The negative reports on Sweden in international media started long before Trump´s “you look at what’s happening last night in Sweden” speech in Florida two weeks ago (the latest news that put Sweden on the …