How to tell a good story

As discussed in an earlier blog post, new media has changed the way we communicate with each other and how we consume information; our expectations of receiving information packaged in an attractive way have certainly increased. In the digital space where hundreds of stories are unfolding continually, you need to …

Redefining dating: the humanitarians of Tinder

Looking for a date? Forget dazzling them with your wits, a photo of you posing with local children in Kenya or helping to build a school in Vietnam may serve as a better tactic. Popular dating app Tinder is all about first impressions – users’ profiles contain only photos and …

Re:branding the Swedish image

Lately a fierce debate regarding the negative international representation/depiction of Sweden has dominated Swedish media. The negative reports on Sweden in international media started long before Trump´s “you look at what’s happening last night in Sweden” speech in Florida two weeks ago (the latest news that put Sweden on the …

A few lessons from Swedish Digital Diplomacy

In my recent blog post, I complained, at some length, about the continuing use of ‘the field’ in development speak. One of the criticisms raised concerned the fact that ‘the field’ fails to describe development as a process occurring as much in the global metropolises as in rural settings. So, …