Reframing the volunteer experience

“When you mention you volunteered abroad, people very wrongly start to treat you as if you were some kind of martyr… It’s also very hard to untangle your positive feelings about being overseas and the potential career benefits (these assignments do look great on CVs) from an assessment of the …

Stories are only magical if they make you (re)act

I was a kid who loved books deeply and stayed up late reading in bed with a flashlight.  While growing up, I became more and more convinced  that good stories have the ability to enhance understanding, empathy, to let the reader virtually live other lives, know places far away and …

How to tell a good story

As discussed in an earlier blog post, new media has changed the way we communicate with each other and how we consume information; our expectations of receiving information packaged in an attractive way have certainly increased. In the digital space where hundreds of stories are unfolding continually, you need to …

Re:branding the Swedish image

Lately a fierce debate regarding the negative international representation/depiction of Sweden has dominated Swedish media. The negative reports on Sweden in international media started long before Trump´s “you look at what’s happening last night in Sweden” speech in Florida two weeks ago (the latest news that put Sweden on the …

(Re)Presenting, the expat aid worker!

“The expat aid worker’s life revolves fairly evenly about four poles: Sending life-saving emails; attending life-saving coordination meetings; diarrhoea; and bouncing around in white Toyota Land Cruisers.” – Blogger MoreAltitute, Stuff Expat Aid Workers Like Cultured. Resilient. Compassionate. All qualities of an aid worker, right? Insert admirable trait here. This …