The collective action on social media

In the article The Structure of Online Activism, the authors concluded that regardless of the assumed transformative potential of social media, there is an opposite relationship between broad online social movement mobilisation and deep participation. For Facebook, the most popular social network site in the world, recruiting and donating for …

The digital divide?

There are many reasons why small, local, non-profit organisations find it difficult to impart their work on social media. Though for the most part, social media is inexpensive to use as many of these online networks are free. One of the main obstacles is a poor internet connection which is …