Mar 17

#BeBoldForChange – to take action and inspire others

This week, people all over the world gathered in in the cyber world as well as in public spaces, for the International Women’s Day on the 8th of March, to celebrate the social, economic, cultural and political achievements of women. The theme of this year, #BeBoldForChange, aimed to encourage individuals and organizations to share what bold actions they have taken or are planning to take to help progress gender parity around the world. On the International Women’s Day webpage, the campaign wants people to “Social share your support with colleagues, friends and followers via one of these channels and encourage others to #BeBoldForChange and help accelerate gender parity within their own sphere of influence” (IWD 2017, 2017). The campaign has led to a diverse range of actions, from beauty campaigns (#BeBoldForChange! Check. 2017) to collections of stories about how women in agriculture can #BeBoldForChange (#BeBoldForChange – Gender Equity. 2017). When Michele Sileo, Partner & Chief Growth Officer at Eleven Inc. was asked how she was planning to be bold for change in 2017, she answered “We hope to inspire and activate others to ask the same question, share their pledges and take action,” (Eleven Celebrates, 2017). And this is what the theme is all about. Not only will this year’s theme raise awareness about gender parity but it also encourages to take (bold) actions and share them on social media to inspire others. Continue reading →

Mar 17

The importance of online Networking through social media

“Networking isn’t about how many people you have around your table, it’s about having the right people at your table and being able to classify your network is the most important” (Acumen, 2017).

The hard truth these days is that social media is crucial for the survival of every person in this world and everybody including those in the remote rural areas depend on it one way or another. Social media has changed the world in its ability to connect instantly with friends, family, and strangers alike and has transformed the way our relationships are shaped in all aspects of our life (Kevin Lewis, 2014) and it is worth mentioning that the beauty of social media is that social networking is borderless, opens opportunities for everybody to share and have unlimited access to information and moreover everyone is equal on the social network as no hierarchies are in place (Bill, 2010). Marketing your business, conveying your messages to your target audiences, getting employment opportunities and making simple personal relationships from local to global levels all depend on how well you are connected. This could be done through the many online networking tools, each being appropriate for particular area. The Major Social Networking Tools include the following, among others: Blogging, LinkedIn, Facebook, MySpace, Twitter and YouTube.
We can take facebook as an example of one of the largest flexible social media for networking from simple chatting with your friends to creating pages and groups, using for causes and for news feeds. People, for example join Facebook to share information about themselves or as public relation tools to promote their organizations, mostly in an informal way compared to LinkedIn, which is more professional. The marvel of social media is that it naturally connects people who have similar interests around the world. You can easily reach your friends, and your friends’ friends and search former classmates and childhood friends. Continue reading →

Mar 17



New media has brought with it an unprecedented capacity to merge our human society and activities in a single box as compared to the past. Cyperskeptics, dispute this fact because they believe the internet offers no real chance of altering traditional politics, arguing that it will only serve to reinforce the established political communication patterns, transferring the traditional offline communication habits to the online platform (Bucy and Gregson 2001 , p. 357).

But the reality put forth by techno-optimists, Coleman (2001, p. 118), is that the internet is having a transformative effect on participation by giving access to previously inaccessible information, developing spaces for unmediated public deliberation and changing the way representatives perform. This is evident in the tremendous impact new media has had in influencing young people whose participation in politics previously has been marginal because internet has become so central to their lives (Zhao 2006 ), and has become a major source of news and information, which has seen increased presence of youth online (Madden & Hitlin, 2006 ). Continue reading →

Mar 17

New Media and Social Movement Activism

Contemporary social movements effectiveness in rallying their constituent support is nowadays attributed to the level of embeddedness of new media in their activism. This is based on the fact that social movements in different parts of the world now use new media tools to simultaneously organize protests demonstration at the same time or instantly influencing other movements across international boarders. And the effectiveness of these new media tools in activism is applauded because of the interactive link it creates for communities, enabling back and forth conversations, and the sharing of instant messages to large audiences around the world instantaneously. This assertion can be backed by the Tunisia revolution in 2011 that set the pace for Arab Spring that crisscrossed Arab World. But “Does new media activism different from what is now called “old media”, or does new media play more instrumental role than old media in social movements activism”? Continue reading →

Feb 17



There´s a growing conception of how  people think about new media (internet) as a groundbreaking link that has transformed the way people live their lives, and yet researchers and practitioners in the field of ICT and development often struggle to prove specific impacts of the technology to funders, Kleine D. (2010).

There is an apparent recognition of the huge development potential, incorporating political participation, in new media and its associated technologies, but the paradox lies in how this potential is translated to meet the needs and aspiration of the people who are in dare need of development. The techno-deterministic concept of development assumes that the level of penetration of information technology in poorer countries is a determining factor that will spur economic growth, without that developing countries are doomed to remain backward. With this assertion, development performance is equated to how a country is digitally connected. Hence, many development policies are becoming more and more linked to bridging the digital divide assume to slow down development in developing countries as compared to Western countries. This can be misleading because development is not only related to technical solutions, it also relates to the socioeconomic circumstances in any society, Nederveen Pieterse, J. (2010: p. 167 ). Because of this, the techno-deterministic position of development is viewed to be a reflection of neoliberal thinking in the form of digital capitalism that still maintains the status quo of neoliberal development strategies. Continue reading →

Jan 17

The Impact of New Media on Southern Cameroon Struggle for Self Determination

The profoundness of new media in political activism, whether in the realm of contentious politics or social movements need to be recognised in a changing world where citizens are shifting their participation in activism from physical to social media platforms. Globalisation of communication technology tools, coupled with a changing awareness of political activism in previously less informed societies, especially developing countries, has changed the political playing field for both governments, social movements, civil society, non-governmental organisations and  citizens interactions in contentious politics and social movement activitie. These dynamics are evident in the Southern Cameroon anglophone movements.  Continue reading →

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