02
Mar 17

New Media and Social Movement Activism

Contemporary social movements effectiveness in rallying their constituent support is nowadays attributed to the level of embeddedness of new media in their activism. This is based on the fact that social movements in different parts of the world now use new media tools to simultaneously organize protests demonstration at the same time or instantly influencing other movements across international boarders. And the effectiveness of these new media tools in activism is applauded because of the interactive link it creates for communities, enabling back and forth conversations, and the sharing of instant messages to large audiences around the world instantaneously. This assertion can be backed by the Tunisia revolution in 2011 that set the pace for Arab Spring that crisscrossed Arab World. But “Does new media activism different from what is now called “old media”, or does new media play more instrumental role than old media in social movements activism”? Continue reading →


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