Google, the Big brother or The Saviour of 21st century?

Two days ago, the internet giant Google announced, they are going to improve the quality of its search, which made quite a buzz. The army of 10 000 Google’s quality raters are now trying to teach the search engines, how to flag content someone might find offensive or untrustworthy, and refine the search results. “With the change, content with racial slurs could now get flagged under a new category called “upsetting-offensive.” So could content that promotes hate or violence against a specific group of people based on gender, race or other criteria,” AP informed.

The result of the adjustment should be that the better quality content is ranked higher. Also, untrustworthy information will not appear in the top search results. “We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague,” said Paul Haahr, one of Google’s senior engineers who is involved with search quality for Searchengineland. “Demonstrably inaccurate information, however, we want to target,” he explains. I had a look into quality rater’s guideline to find out, how they are going to evaluate the information quality. I found this:

3.1Page Quality Rating: Most Important Factors

Here are the most important factors to consider when selecting an overall Page Quality rating:

  • Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Use your research on the additional factors below to inform your rating.
  • Main Content Quality and Amount: The rating should be based on the landing page of the task URL.
  • Website Information/information about who is responsible for the website: Links to help with website information research will be provided.
  • Website Reputation : Links to help with reputation research will be provided

Google also describes, what expertise in a certain field means, and provides quality raters with examples of high-quality pages. About news and other high-quality information pages, Google states this:

  • High quality news articles should contain factually accurate content presented in a way that helps users achieve a better understanding of events. Established editorial policies and review processes are typically held by high quality news sources.
  • High quality information pages on scientific topics should represent well­ established scientific consensus on issues where such consensus exists.

The idea to try to evict misleading information and stop its spreading is praiseworthy and I am strongly supporting it. But as a journalist, I had to ask myself, if this is not conflicting the freedom of speech. Isn’t that a censorship? The answer is very simple – not at all. Google is a private company and its primary goal is to generate money, not controversy. The company is providing very useful services to its users, but since they know basically everything from their digital traces, they can monetize it by selling an advertisement. They have been always showing us the search results they wanted us to see. Racist pages should be primarily subject to a police investigation, but Google also has a full right to remove it from the result. And it is pleasing, they are doing this.

What do you think? Please feel free to comment!

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