All of my previous posts were critical of social media and big multinational software companies. In some comments I got, I was criticized for being too negative and pessimistic and for not looking for a way out from this situation. That is why I have decided to devote my last post to the Czech campaign HateFree Culture. From my perspective, it is a good example of how social media could be used for a positive thing.
The project was launched in 2014 as a reaction to increasing of hatred towards population groups with different ethnicity, sexual orientation, religion or handicap. It is granted by The Agency for Social Integration of Czech Republic. The motto of the campaign is following:
“We are an initiative of people who strive for a life free of violence and hatred. Although we are aware of the complexity of coexistence, tolerance, and respect, we are convinced of the existence of a rational, creative and innovative ways to improve them. Living in fear and hatred does not bring anything positive. HateFree Culture offers the opportunity to look at things from different angles, to find solutions with others and above all create and share what matters.”
The project’s main communication tools are their Facebook page with over 55 thousands of fans. But it also has its website, where it is successfully fighting with hoax, hatred, and stereotypes. The campaign has also created HateFree Zones – places where hatred is not tolerated. Over 260 pubs, caffés and even offices became part of the project.
Although I think the group is doing very good job, HateFree became a target of wide criticism, especially because of its financing from governmental funds and support of immigration. Some of the HateFree Zones were also vandalized by neo-Nazis.
I think it is a prove, that even a simple campaign with a limited budget of about 750 000 euros for 3 years can do a good job. And especially their hoax fighting program was crucial for the Czech social media environment.