What exactly do we mean by new media activism? New media activism is essentially the rejuvenation and the replacement of traditional forms of media that is incorporated with activism. In order to get a better understanding of the term, we can divide it into two separate words. Firstly, I will start by defining what is […]

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The theoretical roots of New Media Activism (NMA) can be traced back to cultural movements and social movement theory that emerged during the early/mid twentieth century. The two most influential cultural movements for NMA are Dadaism and Situationism. Dadaism emerged after the First World War as a cultural protest against the dehumanization of mankind due […]

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Genres of New Media Activism

by Santi Mayor February 27, 2013 Activism

Defining New Media Activism (NMA) is a difficult task due precisely to its dynamics and newness. Moreover, the blurring boundaries between art, politics and everyday life in today’s society advises against fixed divisions. However, detecting common themes among NMA practices serves a tool for analysis. Leah A. Lievrouw (2011: 19) introduces five genres in order to […]

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“Articulating the real fun” – Culture jamming and social change

by Erika Lynn Wolfe February 26, 2013 Culture Jamming

“Social movements are a significant social force transforming societies through their engagement with new media…” (Loader). While Loader is referring here to more literal new media, such as Web 2.0 and the internet, the blurring of lines between new media activism genres and the means through which social change is effected further demonstrates the difficulty […]

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