Culture Jamming

The theoretical roots of New Media Activism (NMA) can be traced back to cultural movements and social movement theory that emerged during the early/mid twentieth century. The two most influential cultural movements for NMA are Dadaism and Situationism. Dadaism emerged after the First World War as a cultural protest against the dehumanization of mankind due […]

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Defining New Media Activism (NMA) is a difficult task due precisely to its dynamics and newness. Moreover, the blurring boundaries between art, politics and everyday life in today’s society advises against fixed divisions. However, detecting common themes among NMA practices serves a tool for analysis. Leah A. Lievrouw (2011: 19) introduces five genres in order to […]


“Social movements are a significant social force transforming societies through their engagement with new media…” (Loader). While Loader is referring here to more literal new media, such as Web 2.0 and the internet, the blurring of lines between new media activism genres and the means through which social change is effected further demonstrates the difficulty […]

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