By Lidia Naskova
Communicating through blogs is a relatively new phenomenon; however, today many people are becoming more and more accustomed to read and comment on various blogs on a daily basis. Being an academic blogger since 2000, Walker Rettberg (2008) discuss the essence of blogging, of how people most commonly blog today, of how media relations looked like before blogging became a common practice as today, and how possible developments of communicating through blogs in the future may look like, among other things. According to Walker Rettberg (ibid):
“[b]logs are part of a fundamental shift in how we communicate. Just a few decades ago, our media culture was dominated by a small number of media producers who distributed their publication and broadcast to large, relatively passive audiences. Today, newspapers and television stations have to adapt to a new reality, where ordinary people create media and share their creations online. We have moved from a culture domination by mass media, using one-to-many communication, to one where participatory media, using many-to-many communication, is becoming the norm” (31). Continue reading →
