If you are reading this, it is most probable that you know what is “social media” – just as probably you have at least facebook account like …. millions other users.
We will try to keep in short and simple:
Defining Social Media
“Social Media is an umbrella term for a variety of applications, tools and services on the internet that allow individuals to interact with one another”
(Richter and Schäfermeyer, 2011)
“Social media is defined as a group of internet-based applications which builds on the ideological and technological foundations of Web 2.0 and allows the creation and exchange of User-Generated Content (UGC)”
(Kaplan and Haenlein, 2010)
“We define social media to be the set of connectivity-enabled applications that facilitate interaction and the co-creation, exchange, and publication of information among firms and their networked communities of customers”
(Larson and Watson, 2011)
An useful presentation by Dr. Cathal Doyle:
Francis Fukuyama: What is Development?
Does social media have the power to change the world?