Oct 16




The exponential deployment of Internet and consequent share in the network of millions of users around the world every day has led to the creation of global citizenship. These citizenships are able to strengthen the foundations of civil societies through the development of a pattern of networks and relationships with a steady stream of actions and exchange of information that make up the contents of global agendas.

Within the network, there are traditional protest movements, but the most important movements-environment, environmentalism, women, human rights-are movements of securities; therefore, these are movements that depend mainly on communication skills and the ability to carry out recruitment of support and encouragement by the call to the values, principles and ideas. Continue reading →

Oct 16

Avaaz: Another Slacktivist Organization or a New Hybrid in Development?



I have recently come across again the online advocacy organization Avaaz in different contexts, and it seems fitting as the first post of this blog. Even though there are similar organizations around, like 38 Degrees and Change.org, just to name a few, Avaaz is the largest in scale. Its current membership rate is 43-odd million members, which makes it the world’s largest online “community” that has been getting relatively much attention by the press over the years since its establishment in 2007. The group has been profiled (in the Economist, the Guardian, and Wired magazine) and receiving attention for its winning campaigns, but also criticised mostly for its clicktivist/slacktivist nature and, subsequently, also for its offline “problematic” activities. Even though the clicktivism debate has been one of the most debated issues recently in relation to media technologies and development, the particular debate around Avaaz is especially interesting because it can shed some light on some of the connections between new media, activism, and social change. Continue reading →

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