Oct 16

Avaaz: Another Slacktivist Organization or a New Hybrid in Development?



I have recently come across again the online advocacy organization Avaaz in different contexts, and it seems fitting as the first post of this blog. Even though there are similar organizations around, like 38 Degrees and Change.org, just to name a few, Avaaz is the largest in scale. Its current membership rate is 43-odd million members, which makes it the world’s largest online “community” that has been getting relatively much attention by the press over the years since its establishment in 2007. The group has been profiled (in the Economist, the Guardian, and Wired magazine) and receiving attention for its winning campaigns, but also criticised mostly for its clicktivist/slacktivist nature and, subsequently, also for its offline “problematic” activities. Even though the clicktivism debate has been one of the most debated issues recently in relation to media technologies and development, the particular debate around Avaaz is especially interesting because it can shed some light on some of the connections between new media, activism, and social change. Continue reading →

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