As we know, the main instrument within the New Media Activism are the “new communication technologies like the internet, mobile phones, and more recently social media applications — especially social network- ing platforms like Twitter or Facebook — [that] are regarded by many as drivers of revolutionary changes in our societies”(Archetti, 2012, p. 182). These changes are not only social, but they also play a large role in politics. “New media, such as blogs, Twitter, Facebook, and YouTube, have played a major role in episodes of contentious political action. They are often described as important tools for activists seeking to replace authoritarian regimes and to promote freedom and democracy, and they have been lauded for their democratizing potential.” (Aday et al., 2010, p. 3) Continue reading →
The exponential deployment of Internet and consequent share in the network of millions of users around the world every day has led to the creation of global citizenship. These citizenships are able to strengthen the foundations of civil societies through the development of a pattern of networks and relationships with a steady stream of actions and exchange of information that make up the contents of global agendas.
Within the network, there are traditional protest movements, but the most important movements-environment, environmentalism, women, human rights-are movements of securities; therefore, these are movements that depend mainly on communication skills and the ability to carry out recruitment of support and encouragement by the call to the values, principles and ideas. Continue reading →