Upgrading Aid for Trade for the digital era
In TED world, one needed to train their mind of taking problems of aid and development as problems of weak and corrupt institutions. On the other hand, “they are recast as problems of inadequate connectivity or an insufficiency of gadgets”, (Denskus & Esser, 2015, p.13).
Many searches on Google per day, many people remain disconnected from the internet. These contrasts matter for development and mostly they matter for trade so much.
Aid for Trade has been a multilateral initiative designed to assist developing countries, especially for the least developed countries (LDCs) in order to build trade capacity and infrastructure to better profit from trade opening. Not only that, there is also a need of humanitarian aid due to the cause of displaced persons and their internment which could entirely make them to depend on relief aid, (Taub, 2012, p. 18). Therefore, the inadequacy of that aid and the squalid conditions in the camps could lead to a massive humanitarian crisis. For that reason, this could produce excess-death rates due to disease, hunger and other impacts of being interned in the camps as a result of the displacement, (Ibid).
Africa has a lot of opportunity to realize the dream and work internal democracy. African leaders must now move beyond voting every five years and develop strong institutions that could protect their people in their efforts to defend the sovereignty, security and freedom in order to support the aspirations of the people, (Ibid, 31).Thus, for instance, in July of 2009, the former US President Barack Obama’s celebrated statement that “Africa doesn’t need strongmen, it needs strong institutions”. Going back to the start, small and big business has found success through a strong digital presence. Therefore, this should be an essential element of every business’s marketing plan. Those businesses are trying to figure out how to use it to get customers. One type of two way of interaction is to soliciting customer views and opinions, (Parmless & Bichard, 2013, p. 10). For instance, asking different followers to give their advice on the company’s existing products in order to make outstanding improvements, (Ibid). Furthermore, customers would need to contribute their ideas about how the company could serve them better and more effectively, (Milstein, 2010b).
Most businesses are called to use Twitter because it’s free and easier to set up than a website and tweets could spread the word about the brand from anywhere. One could conclude that one reason that makes businesses to use twitter could be one way and two way communication; this means that many customers & potential ones use the microblog to guide their purchasing decisions, (Ibid, p.19). Upgrading our aid for trade efforts should be essential to ensure that e-commerce does not only benefit the big firms, but also the smaller ones as well. To sum up, one will be able to confidently say that e-Trade is an opportunity for all and no doubt to emphasize that E-Trade for all raises awareness of opportunities, challenges and potential solutions related to leveraging e-commerce in developing countries.