The Social Solutionism of Big Data

The Social Solutionism of Big Data
Image Source: Google

I recently came across an article about an experiment where the author tries to opt out of big data. Technological solutionism and big data can be an important factor in one’s every day activities. In fact, big data is already an integral part of our lives. Our always connected devices generate data every second logging our activity and unique personal preferences that we make online.

Furthermore, our online actions as consumers produce data which in its turn can be used in the process of predicting tendencies in human behavior. In the age of data and analytics, everything we do generates data. Always on technological devices, living creatures, everything can be explained through the means of data. And it looks like all of them can store and produce data as well . Perhaps one day we will be able to create, store and consume data by ourselves and for ourselves. It seems like data is one of the top words that will characterize our century. Or at least a good part of it.

The Inevitable Solutionism

In his “To Save Everything, Click Here”, Evgeny Morozov argues that the folly of the technological solutionism leads to a world where the power of algorithms eradicates imperfection. And where the rules imposed by the Silicon Valley shape our future (Morozov, 2013).

The author provides some examples for such a technological solutionism inspired by “Zuckerberg’s tyranny of the social”. There we find evidence that “activities get better when performed socially” (Morozov, 2013). The BinCam project which makes our bins “smarter” (by taking photos of what you just have thrown away), “more social” (by uploading these photos to your Facebook account) is one of these examples that promise to save our planet.

Another interesting example that Morozov gives is the prototype teapot. It  “either glow[s] green (making tea is okay) or red (perhaps you should wait)” (Morozov, 2013) the hardware of which “queries Britain’s national grid for aggregate power-usage statistics” (Morozov, 2013).

Algorithmization of Ethics?

But as Morozov suggests, nowhere in the “academic paper that accompanies the BinCam presentation do the researchers raise any doubts about the ethics of their undoubtedly well-meaning project” (Morozov, 2013). The situation is similar to the case of the teapot prototype where “social engineers have never had so many options at their disposal” (Morozov, 2013). He further argues that resolving complex social problems with the help of the right algorithm is more likely to cause unforeseen effects and repercussions that can generate “more damage than the problems they seek to address” (Morozov, 2013).

The more big data and analytics become integral part of our lives, the more difficult it is to refuse to let technology control simple daily activities. And doing your everyday tasks the old-fashioned way seems more complex and more impossible. Even a simple attempt to opt out from marketing detection (like using Tor for browsing Facebook or Twitter) can make your online activity look suspicious and illicit (Vertesi, 2014).

But as Morozov suggests, big data without any connections to social networks can do quite positive things too. He mentions the BigBelly Solar and its positive impact on cutting “garbage-collecting sorties from 17 to 2.5 times a week” in the city of Philadelphia and the Street Bump project where, thanks to motion detectors in smartphones, an app helps with reporting potholes on the streets of the city of Boston. In other words, people use data for good or bad purposes. And the path we choose depends on our shared vision of the future of our society.

References

Morozov, E. 2013: To Save Everything, Click Here: The Folly of Technological Solutionism, New York, NY: Public Affairs.

Vertesi, J. 2014, My Experiment Opting Out of Big Data Made Me Look Like a Criminal, Last Checked: 17/10/2017, Retrieved from: http://time.com/83200/privacy-internet-big-data-opt-out/

Big Data from a Feminist Perspective: #HerNetHerRights

Big Data from a Feminist Perspective #HerNetHerRights
Image Source: Google

One of the main topics on our blog is big data and its importance in international development and human development. In my previous posts I had the opportunity to cover the impact of big data on development and the challenges of using big data for humanitarian purposes. And I talked about how big data and new online technologies pose some risks related to privacy and ethics. In other words, how problems from our everyday ‘analogue’ life become real issues in the virtual reality online.

Online violence, especially violence against women and girls, is one of the many serious issues that arise as a consequence of our always-connected world.

There are initiatives and projects that fight against these kind of inequalities that tend to form online. And to analyze the tendencies of online violence against women in Europe, the European Women’s Lobby (EWL) began to lead a project called HerNetHerRights.

What We Need to Know About the #HerNetHerRights Project?

  • Its main purpose is to fight against online violence where women and girls are the victims of male violence.
  • There will be an online conference on October 13th 2017 where activists, researchers and survivors will come together to discuss the current trends and new challenges related to the problem of online violence against women and girls.
  • The sponsor of the #HerNetHerRights project is Google.
Image Source: Twitter - #HerNetHerRights
Image Source: Twitter

The event is part of the annual week-long event called “European Week of Action for Girls 2017”. There will be a discussion on Twitter after the conference. And participants can further comment on the issues reported during the conference.

HerNetHerRights’ conference agenda includes discussions around different forms of online violence, such as:

  • Feminist implications of big data and privacy
  • Analysis of reports on cyber violence against women
  • Sharing experiences from first hand

Big Data and Privacy from a Feminist Perspective

The topic that I’m personally interested in is the one that will be covered by Nicole Shephard. During this event, she will be sharing her experiences with the ‘feminist implications of big data and privacy’ (European Women’s Lobby, 2017) and I personally expect her to also refer to her work called “Big data and sexual surveillance” where Shephard shows the challenges and opportunities that women (and not only) encounter when data, surveillance, gender and sexuality meet together.

In her “5 reasons why surveillance is a feminist issue” Shephard refers to De Lillo (1985) arguing that the “fictional speculation that “you are the sum total of your data” has proven quite visionary” (Shephard, 2017).

In conclusion, big data and the use of technologies for analyzing it don’t seem to be neutral. And they have their own biases. For example, Shephard argues that “racist algorithms” such as Google’s “unprofessional hair” results can be found everywhere in our daily life (Shephard, 2017). And, unfortunately, the end results are not neutral at all. But we should also consider the fact that errors happen and “unprofessional hair” can be as unintentional as “what is the national anthem of Bulgaria”.

References

European Women’s Lobby, 2017, Last Checked: 8/10/2017, Retrieved From: http://www.womenlobby.org/HerNetHerRights

Nicole Shephard, 2016, Big data and sexual surveillance, Last Checked: 8/10/2017, Retrieved From: https://www.apc.org/sites/default/files/BigDataSexualSurveillance_0_0.pdf

Nicole Shephard, 2017, 5 reasons why surveillance is a feminist issue, Last Checked: 8/10/2017, Retrieved From: http://eprints.lse.ac.uk/78521/1/Engenderings%20%E2%80%93%205%20reasons%20why%20surveillance%20is%20a%20feminist%20issue.pdf

Taylor, L. 2017: What is data justice? The case for connecting digital rights and freedoms on the global level, draft paper.