UN has published 17 sustainable development goals to guide the role of public, non-profit, for-profit, and voluntary sectors in global development. One goal among these 17 goals is to achieve gender equality and empower all women and girls.
Here, I like to discuss about some situations of gender inequality that prevails in the society.
- When men and women not treated equally.
- When voices of women are supressed.
- When women do not get equal rights for education.
- When men enjoy certain benefits over women in many fields.
- When achievement of women is unjustly neglected.
- When men misuse their powerful position to control women.
- When higher and powerful positions are denied to women in all fields.
These kind of gender inequality and exploitation has been predominant in all societies of the world. This is existing form ancient times till now in the era of literacy and awareness about the equality of rights among male and female sex. Most of the community in the world are male dominant whereas women are treated as an object just for pleasure, not as an esteemed creation of God. All over the world, women are not given equal rights as the men and they are mostly abused by men. They continue to suffer discrimination and violence in every part of the world. The poverty can be reduced by educating every single girl. This directly relates to the development of the society. I feel, gender equality is not only a fundamental human rights, but it is a mandatory foundation for a peaceful, prosperous and sustainable world. By providing girls and women with equal access to education, health care, software, and representation in political & economic decision making processes will provide sustainable economics and also benefit societies & humanity.
Recently, many digital campaign was organized in order to eliminate Gender Inequality. Gender Equality is considered as a human fight, not a female fight! When the world is fighting for this, global brands have already made feminism their own. As this burning issue takes the central stage, we celebrate all those campaigns that have thrived through powerful content on social media.
- #LikaAGirl and #WeSeeEqual
This is a Campaign launched by Procter & Gamble (P&G) in order to create a better world through gender equality and it is leveraging insights to uncover gender bias and take action to spark conservations and set new expectations that motivate change. This campaign will focus on leveraging its voice in media and advertising, helping to remove gender-biased barriers to provide education for girls and economic opportunities for women and removing obstacles to equal representation of women at all levels of its company.
ONE Organization launched this digital campaign in order to demand education for all girls and women. Poverty is sexist, girls in the poorest countries are less likely to receive an education than boys. This means a generation of girls is being denied the education they need to get a job, broaden their opportunities and break the cycle of poverty. #GirlsCount features people across the world joining forces by filming themselves counting a number between one and 130million out loud. People who want help change the lives of millions of girls around the world can join the campaign by counting a number and posting the video or picture online. The organization plans to combine the videos into the world’s longest ever film to promote and emphasise world leaders to take the action needed to ensure every girl receives a quality education.
- Always #LikeAGirl
A social experiment was conducted to change the idea of the age old phrase #LikeAGirl, which is usually taken in a negative light. The idea was to convert this very term into something that represents – strength, talent, character, and positivity.
- BBC #100Women
To target and engage female audiences, BBC came up with a campaign that narrated stories of inspirational women around the globe. The content was disseminated and translated in eight languages to reach out on a global audience.
A solidarity movement initiated by UN Women, the campaign #HeForShe engaged men to advocate the message of gender equality. Kick starting a global conservation, this campaign aimed at reaching out on a global level to spread the message of equality.
- Lane Bryant #ImNoAngel
Lane Bryant campaign celebrates women of all sizes and shapes, taking a direct jibe at Victoria’s secret. This campaign redefines traditional social norms with a powerful message that all women are sexy irrespective of their bodies.
To conclude, all this campaign brought major change in the society. Development in media has emphasised this change in Gender Equality. Gender stereotypes can play a vital role in guiding and shaping attitude. It is important to notice that biased media content leads many individuals to make interferences. This will help the people to internalise the socially constructed image of femininity and masculinity which is represented in the media. Females nowadays have visible presence in a public sphere as businesswomen, police offices, professors, doctors, politicians, technicians, pilot, engineers etc. Thus I conclude, by saying all social marketers, policy makers and commercial producers must encourage non-gender biased messages in public announcement promoting Gender Equality.