Activism may be enhanced by using social media platforms for awareness campaigns, virtual petitioning and fund-raising, but when it comes to the environment, it’s ‘boots on the ground’ that count.
It’s no big news to hear about the affordances that social media has offered the world of political and social activism. The ‘Arab Spring’ of 2011/12 and more recently, in the wake of the Harvey Weinstein sexual assault allegations the hashtag #metoo campaign, are oft-cited examples of how social media is transforming the socio-political landscape on scales rarely seen before. However, can the same be said for environmental activism? Are the affordances offered by social media making strong headways in the world of environmental protection? Continue reading →