Before I started writing this article, I finished reading the work of Marxist feminist and theorist Silvia Federici’s Caliban and the Witch: Women, the Body and Primitive Accumulation (2004). Inspired by Shakespeare´s The Tempest, it is a history of the body in the transition from feudalism to capitalism. Federici shows how the battle against the rebel body and the conflict between body and mind are essential conditions for the development of labor power and self-ownership, two central principles of modern social organization.
Mass media might be enormously persuasive, but people’s principal main way to engage with mass media is passive receptive. According to Leah A. Lievrouw (2011), exposure to or reception of a message might or might not provoke a receiver to act.
One recent message that has made a powerful impact is The Handmaid’s Tale, which has inspired protests because it does not merely contribute content to a demonstration, it has become a symbol of resistance. People all over the world are wearing red cloaks and white bonnets to protest various injustices, particularly regarding women’s rights.
Internet culture is constantly changing. Nowadays, in contrast to traditional protest methods, a click is enough to be part of a movement, support it, and make it viral. Many organizations invite us to support causes we might agree with. In this sense, we can all become activists. One of these organizations is the UN and its UN Women’s Goodwill Ambassador initiative.
“The chance to make a real difference is not an opportunity that everyone is given and is one I have no intention of taking lightly. Women’s rights are something so inextricably linked with who I am, so deeply personal and rooted in my life that I can’t imagine an opportunity more exciting. I still have so much to learn, but as I progress I hope to bring more of my individual knowledge, experience, and awareness to this role.” Emma Watson, a UN Goodwill ambassador.
Welcome to our new blog!
Over the next six weeks, we will explore what we think are some of the most interesting themes in new media activism for social change.
Coming from different academic, professional and cultural backgrounds — and based in different parts of Europe and the world — we will bring different perspectives to the discussion. This blog will mix theory with reflections on practice. We will sound off about techno-utopianism, positive and negative aspects of new media activism and some of the top trending issues in the blogosphere —as well as covering glocal events that employ new media for social change (locally and globally) with varying degrees of success.