Mass media might be enormously persuasive, but people’s principal main way to engage with mass media is passive receptive. According to Leah A. Lievrouw (2011), exposure to or reception of a message might or might not provoke a receiver to act.
One recent message that has made a powerful impact is The Handmaid’s Tale, which has inspired protests because it does not merely contribute content to a demonstration, it has become a symbol of resistance. People all over the world are wearing red cloaks and white bonnets to protest various injustices, particularly regarding women’s rights.