Before I started writing this article, I finished reading the work of Marxist feminist and theorist Silvia Federici’s Caliban and the Witch: Women, the Body and Primitive Accumulation (2004). Inspired by Shakespeare´s The Tempest, it is a history of the body in the transition from feudalism to capitalism. Federici shows how the battle against the rebel body and the conflict between body and mind are essential conditions for the development of labor power and self-ownership, two central principles of modern social organization.
Mass media might be enormously persuasive, but people’s principal main way to engage with mass media is passive receptive. According to Leah A. Lievrouw (2011), exposure to or reception of a message might or might not provoke a receiver to act.
One recent message that has made a powerful impact is The Handmaid’s Tale, which has inspired protests because it does not merely contribute content to a demonstration, it has become a symbol of resistance. People all over the world are wearing red cloaks and white bonnets to protest various injustices, particularly regarding women’s rights.