“Big Data,” another Buzzword?

By now we have all heard expressions claiming that “big data” is the new oil, or that “big data” will fuel the next industrial revolution, terminologies comparing data to important resources that have shaped the world as we know it. It is important to note that data is a raw …

Big data and big business

The significance of Big Data for marketing and businesses is indisputable. Growth hacking. Analytics. Big Data. These are all catch phrases and terms that form the basis for many marketing strategies. And all have one goal in common. How to grow a business, how to get consumers to buy more. …