Let’s talk about Google

Inspired by Isobel’s post from the Ctrl + Alt + Dev blog, I thought I would dive deeper into Google and its social impact activities. I found out that Google in fact supports a number of organisations working with social change. In the past few weeks, I’ve focused on big …

Big data and big business

The significance of Big Data for marketing and businesses is indisputable. Growth hacking. Analytics. Big Data. These are all catch phrases and terms that form the basis for many marketing strategies. And all have one goal in common. How to grow a business, how to get consumers to buy more. …