“There are several measures you can take to protect yourself from #COVID19. One of the most important ones is regular & safe hand hygiene. Here are the steps recommended by @WHO. Show the world where and how you wash your hands. Join the WHO #SafeHands challenge!
Dr Tedros Adhanom Ghebreyesus, World Health Organization Director General
On Friday March 13th, 2020 this two minutes video was on the air. Immediately it went viral on social media and in the next day it was one of the trendiest videos on Internet, bringing the attention of world leaders, government presidents and ministers, opinion makers, football players, artists, musicians and other celebrities worldwide.
The power of ICT was used for a good purpose, calling on immediate action to stop the spreading of Coronavirus 2019 with a simple regular handwashing. In less than a week time the video reached over 292 million visualizations, with 3,5 millions of retweets and 5,5 millions of likes in Twitter.
This shows how ICTs can bring an added value when there is a need for urgent mobilization and transmission of information, which affects general population. Social media channels are effective tools for direct communication with audiences everywhere and they encourage people to take action multiplying the outreach and reaching to the last mile. Even those who may not have access to internet may be impacted through their friends, families and colleagues.
In Africa, recognized leaders such as the Rwanda and Senegal Presidents, Paul Kagame and Macky Sall, respectively, have joined the challenge producing a video addressing their national audiences and encouraging them to wash their hands regularly. This has an enormous impact in their countries, becoming an effective tool to prevent the spread of 2019-nCoV.
The #SafeHands is becoming one of the trends on social media and everyday thousands of tweets are launched interconnecting people from all over the world. In a hope that this will help to end the pandemic, every single effort counts on this battle against 2019-nCoV.