Adapting to audience: Corona awareness on TikTok for youth

A few days ago I wrote a post about social media in crises. The post gave examples of how social media can be used by government to share information with affected populations and on how it can be used by affected populations to share information. This post will give one …

Awareness raising done right: The Story of Ebola

Awareness raising is a key part of communication for development; it is used to spread knowledge on various topics and inspire to action. However, to produce a successful awareness raising campaign one must do their homework and have a strategic approach. This includes knowing the message, audience and methodology. One …