The Gendered Gaze / Sight as Objectification

On the surface, Twitter, Facebook and Instagram can be seen as new ways to express oneself, engage in debate, share one’s views and to, in a certain sense, engage in democracy. Nevertheless, even technology comes imbedded with its cultural bias and social norms. It follows that minorities such as women, people of colour, LGBTQI+ and people living with disabilities are those most excluded out of the topic of debates and of the act of debating. Continue reading “The Gendered Gaze / Sight as Objectification”

“Sweat, feces and gasoline” – What smells tells us about life in Moria

Access the podcast version of this article here

Smell is probably our most irrational sense, triggering an immediate reaction without any need for explanation or processing. To explain what goes on in Moria, Europe’s most infamous refugee camp and a testament to the failure of human rights and humanitarianism in the European Union, we could provide you with thousands of testimonies, videos, reports and studies. But all these resources are still unable to transmit the heinous feeling of being in Moria, knowing it exists despite all the rhetoric about protecting refugees. Smell, on the other hand, can be quite effective at describing the real hopelessness of a situation.  Continue reading ““Sweat, feces and gasoline” – What smells tells us about life in Moria”

“I am not a virus, I am a human being” The Coronavirus and the Sense of fear

Campaign #IAmNotAVirus in Spain, TWITTER | @ANTONIOLIUYANG

Anyone who may turn on the TV, the radio or open the newspaper will read about the coronavirus. News about the spread of the CoV pneumonia from Wuhan to other countries outside China is constantly being posted and debated, a fact which is awakening a shared emotion of danger and fear across the globe. Continue reading ““I am not a virus, I am a human being” The Coronavirus and the Sense of fear”

Welcome to Activism Through the Senses!!

We are very excited you are here, welcome in!

We are a group of students from the MA Communication for Development from Malmö University. In this blog we want to use the open space to question, analyze, interrogate, wonder and explore activism and New Media. We want to use ‘the senses’ as our lens through which we consider campaigns and initiatives that use New Media to challenge society as we know it.

The senses you say?

Yep, sure thing. Now, the senses as you probably know are traditionally:

  • Sight
  • Touch
  • Taste
  • Hearing
  • Smell

However, we decided to include one more: spatial awareness.


We simply wanted to be a bit unconventional. And vaguely make a point or two, here they go:

The senses are socially constructed, a learnt skill (Grasseni, 2007) and given their experimental dimension, it is very difficult to define and distinguish what is, for instance, a ‘visual’ experience (Ingold, 2000).

It is by using memory, diverse sensory perceptions and learnt culture that we know how to interpret what is, for instance, being looked at. It is when consciously reflecting on an experience or event that we make sense of it.

The senses are a physical act but also a cultural event (Claasen, 1997). So, the way we see, hear, touch, taste and smell are all impregnated with cultural values (Rice, 2005; Classen, 1997). “The senses are mediators of social values rather than simply mechanistic receptors of information” (Rice, 2005, p.200).

Another interesting Fact

The West is an ‘occularcentric’ society (Classen, 1997; Rice, 2005; Sparkes, 2009) where we have a “pronounced Eurocentric and gendered visual bias in ‘Western’ cultures” (p.24). Within scientific knowledge “[s]eeing’ came to be a metaphor for ‘knowing’” (Rice, 2005, p.200). In this sense we can use the senses to question knowledge production and science as a whole!

What have the senses got to do with activism and New Media?

The senses are part of everything we do; how we relate and behave in society. Yet. they are very overlooked.

Thus, we would like to dive deep into them and consider how they bring cultural values in instances of activism and New Media. Video, podcasts and music.. they are designed for the senses – to appeal to the viewer/listener. For instance, take a video from a campaign dealing with a specific topic, how does it trigger the senses? Does it? With what aim? What message is it giving us about the topic? What cultural values come along with the sensory input?

Here are a few ideas of topics we relate to the senses:

  • Memory and identity
  • Gender and body image
  • Sexuality and diverse abilities
  • Diverse abilities and accessibility
  • Food and the environment
  • Uprisings and the abled, gendered body
  • Violence and the body
  • The senses and knowledge production

It’s a tough, slippery and exciting topic, it requires creativity and attention.

We start next week.

You can also find us on social media: Instagram, Twitter, SoundCloud and YouTube.

Ready for this sensory experience?



Classen, C. (1997). Foundations for an anthropology of the senses. International Social Science Journal, 49(153), 401-412. Retrieved from: 2451.1997.tb00032.x/abstract

Grasseni, C. (Ed.). (2007). Skilled visions: Between apprenticeship and standards (Vol. 6). Berghahn Books. Retrieved from: PR7&dq=cristina+grasseni&ots=eus00hWOtI&sig=moVvE2ObLOi9SUdrK dg7Sr4zzJk#v=onepage&q=cristina%20grasseni&f=false

Ingold, T. (2000). The perception of the environment: essays on livelihood, dwelling and skill. London: Routeledge

Rice, T. (2005). Book Review: Getting a Sense of Listening. Critique of Anthropology, 25(2), 199-206. Retrieved from:

Sparkes, A. C. (2009). Ethnography and the senses: Challenges and possibilities. Qualitative research in sport and exercise, 1(1), 21-35. Retrieved from: